WEEK 5 - Audience Description
Audience description
The audience that the video will be directed to are socially conscious young adults who fall into the middle to upmarket demographic. This audience would be passionate about current and contemporary social movements and care about the changing world around them to promote social change.
Members of this audience are more likely to partake in protests and campaigns for their beliefs and, with their shared social identity, would work towards a common goal.
As this audience is more socially aware and active, they would be a higher chance that they would pay more for socially responsible goods and services; some brands of clothing similar to ‘Tentree’ or ‘Alternative Apparel’ would be favoured by this group due to the companies’ ethics and environmental approach despite the higher prices. This similar mindset can be seen with food choices as there would probably also be a higher chance of a person from this group to be vegetarian or vegan.
When attracting the audience with the video, I should promote and address a social movement that relates to current events. This includes referring to movements relating to racial equality, feminism, environmental issues, or LGBTQ+ equality. There could be an option of making the video relative to the artists background and values meaning that the video would be more specific to the artist’s audience.
The audience that the video will be directed to are socially conscious young adults who fall into the middle to upmarket demographic. This audience would be passionate about current and contemporary social movements and care about the changing world around them to promote social change.
Members of this audience are more likely to partake in protests and campaigns for their beliefs and, with their shared social identity, would work towards a common goal.
As this audience is more socially aware and active, they would be a higher chance that they would pay more for socially responsible goods and services; some brands of clothing similar to ‘Tentree’ or ‘Alternative Apparel’ would be favoured by this group due to the companies’ ethics and environmental approach despite the higher prices. This similar mindset can be seen with food choices as there would probably also be a higher chance of a person from this group to be vegetarian or vegan.
When attracting the audience with the video, I should promote and address a social movement that relates to current events. This includes referring to movements relating to racial equality, feminism, environmental issues, or LGBTQ+ equality. There could be an option of making the video relative to the artists background and values meaning that the video would be more specific to the artist’s audience.
Hi Rebecca - make sure you find a good link between the message in your protest, the audience and also the medium they will access it through. How can you ensure your editorial decisions will appeal to them? But great analysis here. Ms Cope
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