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Showing posts from April, 2020

WEEK 3 - protest song video analysis

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HOZIER - 'Nina Cried Power' The entirety of the shots featured in the video consist of medium-close ups (as seen in these first 10 shots) and close ups. This allows the audience to focus on the person featured in each shot as well as the video projected on too their face. These shots also feature a small amount of camera movement around the subject to keep the flow of the video moving. Furthermore, the video utilises the deep focus technique to draw the eye to the background projection as well as the person, however what the camera focuses on first in the technique varies throughout the video. The shot duration throughout the video is quite consistent ranging between two to four seconds. Despite this, the first shot lasts for eight seconds to establish the setting and environment featured in the video Like the shot duration, the transitions are consistent throughout the video featuring a basic cut between shots. Despite the basic technique, the sudden cuts allow a sense...

WEEK 2 - research in to similar videos

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Video 1 – BASTILLE ‘Fake It’   https://www.youtube.com/watch?v=GIwyqsqHsic The area of this video which I would like to replicate relates to the narrative structure behind the political message and how this was shot; The story is not entirely explicit as the narrative follows unrealistic and impossible scenarios – mainly focusing on the difference between the politician’s actions in real life and those portrayed to the public. Another aspect of the video I would like to replicate is the direction in which it addresses the current affairs. Like stated previously, the meaning of the video isn’t entirely explicit narratively, however it is also able to draw strong correlations to real and current political figures and affairs without ever including or mentioning them. Cinematography Throughout the majority of the video, the politician is centrally framed in a medium shot to represents what the studio camera feeds to the media and public. However as the video progresses we s...

WEEK 2 - protest genre research

PROTEST SONG GENRE RESEARCH HISTORY Protest songs are created to criticize and address controversial issues often relating to current political affairs. The earliest known use of protest songs was during Revolutionary war in America in which these songs were created to mock their opponents – such as ‘Yankee Doodle’.   After the war most protest songs were written by slaves in the United States as a way of self-expression as well as hiding code for escape; one of the most famous examples was when Harriet Tubman sang ‘Go Down Moses’ as a coded message in her Underground Railroad Missions. EARLY 20 TH CENTURY During the beginning of the 20 th century, anti-war songs become popularized with World War I and II. One of the earliest known anti-war song was ‘I Didn’t Raise My Boy to Be a Soldier’ which highlights the devastation of war. During this era, music also advanced with technology letting protest songs become more complex and artistic. In 1939, Billie Holiday rele...

WEEK 1 - Warner Music Group

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Warner Music Group is an American multinational entertainment and record label conglomerate based in Los Angeles. It is one of the “big three” recording companies as it is the third largest in the global music industry – after universal music group (UMG) and Sony Music Entertainment (SME). Some example of the artists signed under WMG are Ed Sheeran, Kylie Minogue, Michael BublĂ©, Prince, R.E.M. etc TIMELINE 1963 – Warner Bros. merge with Reprise 1967 – Seven Arts buys Warner Bros. Studios and is renamed as Warner-Seven Arts. At the same time, the company also buys Atlantic Records 1969 – Steve Ross’s Kinney National Co. acquires Warner Seven Arts.  1970 - A year later, Elektra and Nonesuch become a part of Kinney National. In the same year, Kinney National is redubbed as Warner Communications and forms Warner Elektra – Atlantic (WEA Corp.) This is when the company becomes the first major music distribution company in the US – marking the origins of the Warner Music ...

WEEK 1 - amateur music video director

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Amateur music video director -         Michel Gondry French director born on the 18 th May 1963. He started his film making career by making videos for his pop-rock band ‘Oui Oui’. Most of these videos were influenced by the 60s and his childhood era, which developed into his distinctive visual style where he manipulates the mise-en-scene and image. This manipulation can be seen through his use of practical effects and production design made from everyday objects – ultimately giving it a child like effect which often mirrors the mindset of the main character(s) featured in the music video/film. One of these videos were shown on MTV where Bjork saw it where she asked him to make a video for her first solo ‘human behavior’. From this Gondry created seven more videos with Bjork. This long-term collaboration led to success and recognition from other artists such as Radiohead, Foo Fighters, The Chemical Brothers, Daft Punk etc. This also l...

WEEK 1 - production company logo and name

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